In Latin it means false or deceptive and for the purposes of this site it refers to the lying inherant to most (if not all) marketing.

We look at the dark side of stuff like advertising, salesmanship, public relations. The dirty psychological tricks stores play on you. The outrageous lies companies tell about themselves.

More than one person writes on this site, and our individual judgments on the techniques we cover vary. This site does not subscribe to any moralistic lean on the issues, while our writers are expected to have loud opinions. Get it?