false advertising and deceptive marketing

How a Dating Company Ripped Its Customers

July 8th, 2007 by lord

Consumerist has this post about a Dating Company which was Sued by New York Attorney General for not following the Bill of Rights’ provisions:

Dating services can’t ask for more than $1,000, or sign customers to a contract longer than two years.

Dating services can’t require the purchase of any ancillary services.

If a contract costs more than $25 per month, the dating service must provide a minimum number of referrals each month. Customers can cancel with a full refund if the minimum is missed for two consecutive months, though a reasonable cancellation fee is allowed.

Customers can tell the dating service how far they are willing to travel to meet someone; the dating service can’t refer anyone farther away.

The contract must include provisions that address moving outside of the dating service’s area of coverage.

Customers have the right to sue the dating service if any of the contract’s provisions are violated.

The company It’s Just Lunch was accused of signing lonely customers to consecutive six-month contracts, each costing $1,500. For their transgressions, It’s Just Lunch will pay a $47,000 fine and promise to end their cheating ways.

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